I’ve spent the last decade helping brands tell stories that actually matter to people. My focus? Data-driven employer branding that’s real, measurable, and built for impact, not fluff. Because the best brands don’t just look good, they feel good and make sense.
About Me
My name is Gabriel Zoltan Lukacs. I’ve been building employer brands for over a decade, and now my mission is clear: take Employer Branding to the next level with data-driven strategies that actually work. For me, EB isn’t just a buzzword, it’s about real stories, real impact, and creating brands people want to be part of.
I’m based in Budapest, and if you’re curious about EB or want to level up your company’s approach, book a quick 30-minute chat. Got a big project in a corporate environment?
Let’s talk about how I can help. I offer multiple packages so you can choose what fits best.
Ready to make your employer brand stand out? Reach out and let’s make it happen.
Why Work With Me?
I approach Employer Branding from the inside out. First, I help create strong internal foundations, because without solid culture and employee experience, external branding is just noise. Then, we build a bold, authentic presence that attracts the right talent.
What makes me different? I don’t use templates. Every solution is tailored made to fit your company’s unique story and goals. My mission is to take EB to the next level with data-driven strategies that deliver real impact.
If you’re ready to rethink Employer Branding, let’s talk.
FULL EB STRATEGY
I design Employer Branding from the inside out, starting with internal culture and employee experience, then building a strong, authentic external presence. The process begins with a comprehensive EB Audit and EVP definition, ensuring we uncover your true strengths before creating a strategy. Every solution is data-driven and fully customized, because cookie-cutter approaches don’t create impact. This is a complete end-to-end process that takes your employer brand to the next level, delivering measurable results and real value.
LOCALIZATION & EXECUTION
I make sure your Employer Branding campaigns feel authentic in every market by adapting your message to local culture and language—without losing your brand’s core identity. From planning to full rollout, I handle execution so your strategy doesn’t just stay on paper, it comes to life. Every step is tailored, not templated, ensuring your campaigns hit the right tone and deliver real impact.
I don’t believe in “launch and hope.” Every Employer Branding initiative we create is tracked with clear metrics, so you know exactly what’s working and what’s not. From engagement data to ROI analysis, I turn numbers into insights that help you optimize and scale your EB strategy for real impact.
MEASUREMENT
We build complete ambassador programs that turn your employees into your strongest brand advocates. This includes a clear roadmap, engaging content plans, and activation strategies designed to amplify your employer brand across social channels and beyond.
Why does this matter? Because people trust people, not ads. When your team shares authentic stories, it boosts credibility, attracts top talent, and strengthens your culture from the inside out.
Ready to empower your employees and make your brand impossible to ignore? Let’s create your advocacy program.
EMPLOYEE ADVOCACY
Ready to Take the Next Step?
Storytelling and transparency are the heart of Employer Branding and that’s where we start. If you’re ready to build an EB strategy that’s authentic, data-driven, and next-level, let’s make it happen.
Book a 30-minute chat now and see how we can transform your employer brand together.
Curious About My Story?
Follow me on TikTok for behind-the-scenes content, reach out to connect, and let’s create something amazing together. Whether you want to learn, collaborate, or take your Employer Branding to the next level.
I’m just one click away.